Combat a sales slowdown while bars and restaurants were shuttered during the pandemic.
Rescue chill-seeking beer drinkers from the tyranny of an always-on world.
As remote office workers were contending with the mental exhaustion of nonstop video conferences just weeks into the pandemic, Coors Light found a fresh way to offer some relief: The Coors Light Clone Machine. Over 5K clones were created in the first week alone. Consideration via nontraditional channels spiked, yielding a 23% increase in visits to CoorsLight.com.
