At a time when small businesses were reeling from the economic downturn and the growing threat from big box stores and Amazon, American Express wanted to help.
Harness the power of American Express’s massive footprint to give small businesses an outsize advantage.
In the middle of the busiest shopping weekend of the year, Small Business Saturday was born, inviting everyone to support the small businesses they love for their holiday shopping. It launched nationwide in 2010 and resulted in millions of Americans ‘shopping small’. In just a year, Small Business Saturday went from a day that didn’t exist to a permanent fixture on the calendar. Won countless top awards, including Cannes Lions Grand Prix.
