Strategy and Research

For BRANDS With
Ambitions

Kaylin Goldstein

I’m Kaylin Goldstein, an independent thinker-doer who has spent nearly two decades working with and learning from some of the best minds in business to build the brands that shape our world. I focus on centering the human experience, finding the white space for brands and continually refreshing the marketing toolbox with emerging tech and inventive thinking.

What I Do

CONSUMER RESEARCH

Get beyond surface-level truisms to uncover surprising truths. I find new insights in existing research and develop multistage learning agendas to build on the current knowledge base.

Culture DECODING

Culture isn’t static. Or monolithic. It’s multifaceted and constantly changing. I analyze the shifts that are already happening or on the verge. These shifts open up opportunities for brands to meaningfully connect with people.

Brand Positioning

The world is filled with products and services, many of which are forgettable and interchangeable. I help brands figure out what makes them uniquely interesting to people and uncover the whitespace where they can flourish.

Briefs & Inspiration

Ideas can ignite from anywhere, but it helps to provide kindling. From pop culture to emerging tech, I bring ideas, memes and innovations that can spark creative ideation. The best briefs are the ones that stay lodged in your brain long after the briefing.

Marketing Strategy

Not every business problem can be solved with marketing. I collaborate with business leaders to pinpoint the real marketing challenge and develop an integrated plan that weaves together audience, channels, messaging and engagement.

Measurement

We all want work that works. It starts by aligning on objectives upfront, creating a measurement plan, following through on the plan and then using the results to make the work better.

Experience Planning

Brands are the sum of their encounters. An Experience Plan provides the guidelines for when, where and how a brand shows up, with the right message in the right channel at the right moment.